Free UTM Builder & Generator
Build UTM tracking links in seconds. Simple, accurate, and ready for GA4, Google Ads, Meta, LinkedIn, email campaigns, and more.
- Instant UTM Link Creation
- Error-Free Campaign Tracking
- Streamlined for Every Channel
Track Campaigns
Across Every Platform
UTMs for Every Marketing Channel
Track campaigns across digital and offline touchpoints with clean, consistent UTMs.
SEO & Content
Measure traffic from blogs and landing pages. See which content drives traffic and conversions.
Social Media
Track performance across organic posts and paid campaigns on Meta, LinkedIn, and other platforms.
Influencers & Affiliates
Give each partner a unique link. Attribute traffic and conversions back to creators with precision.
Email Marketing
Track clicks from newsletters, drip campaigns, and outreach. Compare results across email platforms.
Paid Ads
See ROI across Google Ads, Meta ads, display, and retargeting. Keep every campaign consistent.
Offline Campaigns
Measure traffic from QR codes, print ads, events, and mailers. Connect offline activity to online results.
Future-Proof Campaign Tracking
UTMs solve today's tracking headaches and protect your data strategy against tomorrow's challenges.
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Cookie Deprecation
- Third-party cookies are being phased out. UTMs provide first-party tracking that keeps working.
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Privacy Regulations
- GDPR, CCPA, and other laws restrict tracking. UTMs don't store personal data, making them privacy-friendly.
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Multi-Platform Campaigns
- From email to paid ads, social to affiliates — UTMs keep links consistent across every channel.
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Spreadsheets Cause Errors
- One typo splits your reports. TheUTM.com auto-formats parameters to keep campaign data accurate.
Take Control of Your Campaign Tracking
Build clean and consistent UTM links in seconds. Free, accurate and built for every channel.